Terms of Service

Effective 2026-08-13 · Version 2026-08-13.1

These Terms of Service ("Terms") are a contract between you and The You Brand, a d/b/a of Sarah Hoag Photography LLC, an Arizona limited liability company ("we," "us," or "our"). They cover your use of The You Brand website and services (the "Service"). By buying or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

Who can use the Service

You must be at least 18 years old to buy or use the Service. By using it, you confirm that you are 18 or older.

Your account

You are responsible for everything that happens under your account. Keep your login details safe, and tell us right away if you think someone else is using your account.

Acceptable use

You agree not to:

• Scrape, harvest, or copy the Service or its content using bots or automated tools.
• Reverse engineer, decompile, or try to extract our prompts, questionnaire, or methodology.
• Resell or redistribute the Service, except as allowed under a Partner Agreement.
• Use the Service to break the law or to harm others.
• Interfere with, overload, or disrupt our systems.

Payment and pricing

Prices are shown at checkout, and payments are handled by Stripe. An individual Brand Brief is a one-time payment. Partner memberships are subscriptions that renew automatically until cancelled. Subscription details are covered at checkout, in the Partner Agreement, and in the Refund Policy.

We may change our prices. If you have an active subscription, we will give you notice before a price change, and the new price applies only at your next renewal — never in the middle of a term you have already paid for.

AI Output and Deliverables

The Service uses artificial intelligence to create your deliverables: the Brand Brief, logos, mood board, photography concepts, and written plans (together, the "Deliverables"). Please read this section carefully, because it is different from an ordinary product.

You own the Deliverables. We assign to you whatever rights we hold in the Deliverables we create for you, so you can use them in your business.

Logos may not be protectable by copyright. The U.S. Copyright Office does not register works made purely by AI without enough human authorship. An AI-generated logo may not qualify for copyright protection. If you want a logo you can protect and enforce, have a human designer redraw it before you rely on it as a trademark or file to register it.

We do not check trademarks. We do not search whether any name, mark, or tagline in your Deliverables is already used or registered by someone else. Clearing a name or mark before you use it commercially — trademark clearance — is your responsibility.

No uniqueness guarantee. The Service may create similar output for different customers. We do not promise that your Deliverables are one of a kind.

Strategy, not professional advice. The Brand Brief and plans are strategic opinion meant to help you think. They are not legal, financial, or other professional advice, and we do not promise any specific revenue, reach, audience growth, or business result.

Third-party AI providers. Your Deliverables are generated using AI models operated by Anthropic, OpenAI, and Ideogram, and that output is subject to those providers' terms. Our license to you — and, for partners, your license to your own clients — flows through and depends on those providers' terms.

Quality promise. If a Brand Brief misses, you get one free regeneration: reopen your answers, add detail, and run it again. This is one self-service regeneration per brief. If it still is not right after that, contact us and we will work to make it right. This quality promise is a regeneration remedy — a way to get a better brief — not a path to a refund. See the Refund Policy.

Limitation of liability

The Service and the Deliverables are provided "as is," without warranties of any kind, to the fullest extent the law allows.

We are not liable for any indirect, incidental, consequential, special, or punitive damages, or for any lost profits, lost revenue, or lost data.

Our total liability to you for any claim relating to the Service is limited to the amount you paid us in the 12 months before the claim.

Arbitration and class-action waiver

Many problems can be solved quickly if you contact us first at hello@theyoubrand.ai. If we cannot resolve a dispute, you and we agree to settle it through binding individual arbitration, not in court. You and we each waive the right to a jury trial and the right to take part in a class action or class arbitration.

30-day opt-out. You can opt out of this arbitration agreement within 30 days after you first accept these Terms by emailing hello@theyoubrand.ai with your name and a clear statement that you opt out of arbitration. If you opt out, disputes go to the courts described below.

Governing law and venue

These Terms are governed by the laws of the State of Arizona, without regard to its conflict-of-laws rules. For any dispute not subject to arbitration, the exclusive venue is the state or federal courts located in Maricopa County, Arizona, and you agree to that venue.

Suspension and termination

We may suspend or close your account if you break these Terms, misuse the Service, or create legal risk for us or others. Partner-specific termination is covered in the Partner Agreement.

Changes to these Terms

We may update these Terms. When we do, we will change the version and effective date at the top. For a material change that affects an active subscription, the change applies at your next renewal. If you keep using the Service after an update, you accept the updated Terms.

Other terms

Severability. If any part of these Terms is found unenforceable, the rest stays in effect.

Entire agreement. These Terms, together with the Privacy Policy, the Refund Policy, and (for partners) the Partner Agreement, are the entire agreement between you and us about the Service.

Assignment. You may not transfer your rights under these Terms without our consent. We may assign these Terms to a successor, such as in a merger or a sale of the business.

Contact

Questions about these Terms? Contact The You Brand, a d/b/a of Sarah Hoag Photography LLC, an Arizona limited liability company, at hello@theyoubrand.ai.