Privacy Policy
Effective 2026-08-13 · Version 2026-08-13.1
This Privacy Policy explains how The You Brand, a d/b/a of Sarah Hoag Photography LLC, an Arizona limited liability company ("we," "us," or "our") collects, uses, and shares information when you use The You Brand (the "Service").
The questionnaire asks you to reflect on personal things — your story, your work, your relationships, money, health, and setbacks. That is more personal than a typical signup form. We treat those answers with that in mind, and this policy explains exactly where they go.
What we collect
Account data. Your name, email address, and basic account details.
Payment data. Your card details are entered on Stripe and go directly to Stripe. Card numbers never touch our servers. We receive limited billing information back from Stripe, such as the last four digits of your card and whether a payment succeeded.
Questionnaire responses. The answers you give during the discovery, and the Deliverables created from them.
Usage and technical data. Basic logs such as IP address, browser type, and pages visited, used to run and secure the Service. Our website also loads fonts from Google Fonts, which may receive your IP address; your questionnaire answers are never sent to Google.
How we use your information
- To create your Deliverables.
- To run your account, process payments, and provide support.
- To send transactional and legally required messages, such as receipts and renewal notices.
- To secure the Service and prevent fraud and abuse.
Where your information goes
We use trusted companies to run the Service. Each one processes only what it needs for its job:
- Supabase — database and account authentication.
- Anthropic — Brand Brief generation and image quality control.
- OpenAI — logo generation.
- Ideogram — mood board generation.
- Resend — email delivery.
- Vercel — website hosting.
- Stripe — payment processing.
Your questionnaire answers are transmitted to third-party AI providers to create your Deliverables. Specifically, your answers are sent to Anthropic, OpenAI, and Ideogram for processing. This is required for the Service to work, and their handling of that data is also governed by their own terms.
Training. We use these providers through their business or developer interfaces. Under those providers' standard API terms, content sent through their APIs is not used to train their models, and we have not agreed to any arrangement that would allow your content to be used that way. Where a provider offers a setting to control this, we set it against training. We have not independently audited each provider, and if a provider changes its terms we will update this policy.
How long we keep data, and deletion
We keep your account data and questionnaire responses while your account is active and as long as we need them to provide the Service. Generated results links expire on their own after 14 days.
You can ask us to delete your data by emailing hello@theyoubrand.ai. We will delete your questionnaire answers and Deliverables from our systems, except for what we must keep.
What survives deletion. We keep billing and transaction records that we are required to retain for tax, accounting, and dispute purposes, and we keep consent records as described next.
Consent records. We keep records of the agreements you accept at checkout — including the date, time, and version of each document — for at least three years, or one year after your agreement with us ends, whichever is longer.
Partner-collected client data
When a partner sends one of their own clients through the Service, the partner has the relationship with that client. The partner is responsible for having the right to submit the client's information and for meeting its own privacy obligations to the client. We process that client's information to generate the Deliverables and to run the Service, on the partner's behalf. If you are a partner's client and want your data deleted, contact your partner first; you may also contact us.
Where we offer the Service
The You Brand is offered to and intended for customers in the United States. We do not target or market the Service to people in the European Union or the United Kingdom, and the Service is not designed to meet EU or UK data-protection requirements. If you are outside the United States, please do not use the Service.
Changes to this policy
We may update this policy. When we do, we will change the version and effective date at the top.
Contact
Questions or requests? Contact The You Brand, a d/b/a of Sarah Hoag Photography LLC, an Arizona limited liability company, at hello@theyoubrand.ai.